Dan and Chip Heath writes about stickiness by say:
"Our interest is in how effective ideas are constructed-what makes some ideas stick and others disappear."
The term, stickiness, refers to the catch and appeal that some stories have and others don't. These certain qualities feed off of emotion, shock appeal, and the persistence of memory in their simplicity. Stickiness is an age old technique used from storytellers to the media industry to English classes.
I think we all pick up on stickiness unconsciously. Even a middle school girl knows what gossip will "stick" and what gossip just won't impress, independent of what the truth is. Dan and Chip Heath hit a concept that is in many different areas of our society. This stickiness that they refer to is how many industries thrive and work. It's part off human nature to be consumed by ideas that inflame the imagination, what can we even say for ourselves?
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ReplyDeleteCarson!
This is a good start, just elaborate on what stickiness means to you. The part about gossip is cute and a good example. I think it would be interesting to include something about how our blogs are sticky because it is personal writing with little rules and regulation that is done by peers. "Blogging is like intellectual facebook." I really like that and it is what Dr. Lay just said.