AT&T Commercial

The AT&T commercial for the 3G network incorporates the childhood story of Hansel and Gretel but places them on the streets of New York City. The children are dressed as though they just walked out of a storybook, showing the viewer that they are in a foreign land. They stare up at the looming skyscrapers, leaving a trail of breadcrumbs; obviously, they are far from home. The commercial continues to show the children making their way through the busy streets as their breadcrumbs become lost in the shuffle. They make their way to a shop where the security gate is being closed; they obviously had been traveling all day, as it is now late, and discover their breadcrumbs are missing. After a split second of panic, the girl then pulls out an AT&T phone and uses the navigation system to get a map of the route back to their cottage. AT&T sends the massage that however far from home you may be, the 3G network is there to get you back home. Apparently, AT&T is so reliable they can even get them back to a storybook. The two children skip joyfully as the camera zooms out to show a series of skyscrapers shaped as the full service bars. AT&T is there for them.